GDPR

[📉📈 GAds] It would appear that the answer is #2! 👇

29 Marzo 2024 0 Michele Pisani GDPR Google Ads

As the days passed, I continued to monitor the situation, and if at that time the audiences seemed to “deflate” day by day tending to 0, today it is possible to observe that for those same days the situation has changed.

[GA4 ⛹♂️] How Consent Mode affect Bounce Rate

29 Marzo 2024 0 Michele Pisani GDPR Google Analytics 4 (GA4)

I created the infographic that shows the scenarios, both known and less intuitable (see case 4), that can alter the actual value of your website’s bounce rate

[GA4 ⚠🛒] With CoMo V2 Basic you are Data-Driven… but without a Driver’s License!

29 Marzo 2024 0 Michele Pisani GDPR Google Analytics 4 (GA4)

If you rely on GA4 data with the Consent Mode Basic, you may not be aware that the data you are using may be entirely misleading.

[📉 GAds] Drop in Google Ads audience data source since March 6… is it a coincidence?

29 Marzo 2024 0 Michele Pisani GDPR Google Ads

In this report, the continuous decrease in the number of visits received from your data source has been observed by many Google Ads users.

🔮 [GA4/GAds] Consent Mode V2 Drop Collection… as it was intended

20 Marzo 2024 0 Michele Pisani GDPR Google Ads Google Analytics 4 (GA4)

In the past few days I have published some posts warning about the effects of Consent Mode V2. Many were skeptical… BUT…

[GA4 👤❌] No Data Modeling with CONSENT MODE V2 Basic!

19 Marzo 2024 0 Michele Pisani GDPR Google Ads Google Analytics 4 (GA4)

We can infer that by not sending any rejected consent rejection event to GA4, behavioral modeling activation will NEVER be triggered

[GA4/GAds 👇] Did you know that with CONSENT MODE you send DATA to all these platforms?

19 Marzo 2024 0 Michele Pisani GDPR Google Ads Google Analytics 4 (GA4)

If your business requires limiting data sharing among Google services you should select in GA4 only those Google services authorized to receive user data