So, in general, one should always be careful because there can be false positives that can lead to hasty conclusions even in the case of content providers that do not use AI.
Continue reading...Conosci le insidie di Analytics ed evita le sue trappole! Cosa stai tracciando, come lo stai facendo e come lo stai leggendo sono la base delle tue strategie di business.
Which AI Search Engines your Target audience prefers?
Applying this setting in GA4 to a high-traffic website resulted in the report you see in the screenshot, but the value of traffic from AI was 0.00001% of the total traffic.
Continue reading...GA4 documentation has been updated but Google forgot to update GA4
I retrieved earlier versions of GA4’s channel rule documentation from webarchive and in 2024 the channel rule for Organic Search changed twice.
Continue reading...BUG in GA4 Organic Search Channel
I carried out some tests and discovered that not only “google / (not set)” is associated with the Organic Search channel…
Continue reading...[GA4] Combining infinite Reports in Google Sheets
We will make sure that the tool automatically creates a report with a specific name every day and collects the results of all generated reports in one sheet.
Continue reading...[GA4/GAds] How to identify if you are impacted by incorrect campaign data in reports (and fix it)
The problem is basically related to the campaign name in the Acquisition report. If you also have this problem you will see campaign names like (organic) or (not set) for Google Ads traffic
Continue reading...[GA4 Bug] Sessions started without events are not Entrances!
This is a side effect of sessions that only have session_start as an event, and is added to the cases that increase the values of (not set).
Continue reading...[GA4 Bug] Midnight Sessions are worth Double
Since a Landing Page may or may not contain this string, we would expect a total consistent with that shown earlier. Actually, the result is completely different!
Continue reading...🕵♂️❌ DON’T COPY YOUR COMPETITORS… even they DON’T KNOW what TO DO!
What works for one, may not work for another.
Continue reading...[📉📈 GAds] It would appear that the answer is #2! 👇
As the days passed, I continued to monitor the situation, and if at that time the audiences seemed to “deflate” day by day tending to 0, today it is possible to observe that for those same days the situation has changed.
Continue reading...
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